Lara Laneri Keel has over twenty-five years of experience in and around the Texas Capitol. She was a founder and partner in the Texas Lobby Group since its inception in 2002 before striking out on her own in 2020. Lara has been representing the interests of a broad portfolio of Fortune 500 Companies and Texas business associations before state legislators, agencies, regulators, and Texas policymakers (78th- 88th Legislative Sessions).
Prior to founding the Texas Lobby Group, Lara served as an in-house business lobbyist with the Texas Association of Business and Chambers of Commerce (TABCC), the state’s largest business association, and continues to serve TABCC as an Executive Committee and Board Member. During her tenure at TABCC, Keel was an expert on employer-sponsored healthcare issues as well as cross-cutting business issues on taxes, education, insurance, and tort reform. Prior to her tenure at TABCC, Lara worked on legislative and policy issues in the Texas Senate with a deep policy and legislative understanding of Healthcare, Appropriations and Sunset Advisory Commission issues.
Raised by parents who made their living in a fourth-generation family business, Lara enjoys representing a wide spectrum of business interests at the Texas Capitol. She understands the impact that state government can have on all businesses that operate in Texas.
KEEL HAS BEEN named the top female hired gun lobbyist in Capitol Inside’s Texas Lobby Power Rankings Biennial Report every year since 2011.
A graduate of Texas Tech University with a degree in Political Science and a minor in History, Lara has been a student of Texas politics since 1989 and has built a reputation for success in all aspects of legislative lobbying and management of complicated issues for clients.