Lara Keel:

Lara Laneri Keel has three decades of experience in and around the Texas Capitol. Lara was a founder and partner in the Texas Lobby Group since its inception in 2002 where she worked her way up to with lobby titans like Mike Toomey and Bill Messer. Lara carved out a firm of her own in 2020. She continues to represent the interests of a broad portfolio of Fortune 500 Companies and Texas business associations before state legislators, agencies, regulators, and Texas policymakers.

Prior to being one of the founding members of the Texas Lobby Group, Lara served as an in-house business lobbyist with the Texas Association of Business (TAB), the state’s largest business association. During her tenure at TAB, Keel was an expert on employer-sponsored healthcare issues, Medicaid, commercial insurance as well as cross-cutting business issues on taxes, education, insurance, and tort reform. Prior to her tenure at TAB, Lara worked on legislative and policy issues in the Texas Senate in the 1990’s applying her deep policy and legislative understanding of Healthcare, Appropriations and Sunset Advisory Commission issues.

Raised by parents who made their living in a fourth-generation family business, Lara enjoys representing a wide spectrum of business interests at the Texas Capitol. She understands the impact that state government can have on all businesses that operate in Texas.